Using Mail Telemarketing eMail Lists Effectively

(Part 1 or 12)Using Mailing, Telemarketing and e-Mail Lists Effectively.

* First let me explain that we don't believe in writing long laborious text... as we believe in using the shortest distance between two points. Especially in this day and age where business owners have very little time to engage in any one task. Therefore we always start our Newsletter with a summary for quick absorption and review.

Summary

• Who: Every business need to keep in touch with and to reach out to Past, Present, and Future Clients. If you currently don't keep in contact with clients once each Month you're losing business and money.
• When: Contact these people once weekly at the most and once monthly at the minimum for maximum benefit.
• What: Use Snail Mail = post card is the cheapest and most effective of all snail mail, Telemarketing = is instant and can be automated by using Telemarketing companies (if you don't have staff that can make phone calls), and e-Mail = is the cheapest of all 3 methods but is also the trickiest to use. We also recommend that you buy lists too.
• Where: Please check back next week for a list of resources you can use to help you get stated.
• Why: Building a mailing list is the simplest and most cost effective way to reach Past, Present, and Future Clients and to keep them informed. If done correctly you can easily add 10% or more profit to any business each and every Month. You need to always be in contact with an effective mix of past (inactive), current (active) and future clients to keep your business moving in the right direction. You need to spend time and money to do so.
• How: To start you need to:

1. Get an effective system to capture Past, Present, and Future Clients mailing address, phone number and e-mail address in your business ASAP. Make sure it's thoroughly implemented in your business.

2. Decipher what your best client looks like, e.g. determine ideal age, income, education, hobbies/recreation, job and family status range, and seek to identify and entice more of those individuals to do business with you.

3. Research the best way to entice, attract and reach your target clients. eg what offers do they respond to best.

4. Budget for plan and test each and every Month to find the best most effective combination of Snail Mail, Telemarketing and e-Mail campaign to reach and get Past, Present, and Future Clients to react the way you want them to. Each campaign needs to have an ID so you can measure how effective it was.

5. Make sure each time you contact them it's informative and compels them to eventually do business with you.

6. Once you find a combination that works for you keep doing it over and over and break it down to a system that can be implemented by anyone, even new staff.

7. Don't forget that everything takes time, so be patient, focused and committed. You won't regret it.

Pros: A list of any kind is an effective way to reach your clients each month, compiling or buying a list will help you do that most effectively. The bottom line is "Out of sight, out of mind" so the more things you can do to keep your business favorably in your clients' mind the better off your business and finances will be.

Cons: It will take some time to compile a list and use it effectively as well as to identify what an ideal client looks like and reach out to them and eventually get them to do business with you, but it's well worth it.

Coming Next Month

Once you get your Mailing, Telemarketing and e-Mail Lists going we'll show you how to capture attention and participation with Surveys.