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Small Business Marketing for Sales, Income and Profits

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Saturday, August 29, 2009

Best Small Business Marketing and Website Company

Best Small Business Marketing and Website Company


Talk about being in sync, this month the topic is websites and blogs and a few weeks ago I come in contact with a most awesome company for small businesses who need help, marketing and visibility on a shoe string budget.

This unique company offers everything every company needs and that every Chamber of Commerce, Small Business Association and Better Business Bureau should offer. It's called Americas Best Companies.

What do they offer...

Well for a small price a small business can get:
1. Discount at over 100 major companies, like Staples, Shell Gasoline, UPS, Liberty Mutual, H&R Block, and more.
2. A professional point and click website with hosting.
3. Your business listed in 40 Local Search Engines and EzLocal.com where your clients can leave feedback that can be used as testimonials. This also helps you get your local marketing going as you can secure local leads this way.
4. The latest business and marketing information via, a weekly email Newsletter, a printed magazines once every 2 months, and access to the company's blog.
5. You also get America's Best Companies certificates, stickers and more to place in your place of business to help boost your visibility.

For small additional costs you can get:

1. Featured listing on EzLocal.com
2. Discount dental, doctor, pharmacy and more
3. Discounted Legal services (includes FREE "Will" with Membership and more),
4. LifeLock Identity Theft Protection.
5. and so much more.

They have been in business since 2006 and have over 17,000 small business members so far, they aim to have 100,000 members by early 2010. This way they will have more weight/clout when they go to Washington DC to make a case on government issues affecting small businesses.

A small business could save almost $12,000 with a 1 year membership.

That's almost $1,000 each and every month. Which small business would not be happy with an extra $1,000 per month to spend in their marketing budget -- i know I would love that?

I want to give you the best of the best so I joined forces with them so I can help them spread the word even faster to small businesses across America that needs great marketing, website and business help at the best prices possible.

For more information you can contact me S. A. Williams or visit my website http://www.ABC.NowOnTheNet.com

Join them, you won't regret it.




Will write again soon,


S. A. Williams AKA [Your RPM Wealth Coach]
http://www.RPMwealthCoach.com

---

Saturday, August 22, 2009

Small Business Local Marketing with a Blog for Dentists

Small Business Local Marketing with a Blog for Dentists.


There are many ways small businesses such as dentists can use a Blog to drum up new business in their locale as a major part of their local marketing strategy.

Statistics shows that less than 50% of small businesses in general have a Website or a Blog and a shocking 70% of dentists do not have an Internet presence... they must think that they do not need one. Well guess what??? The 30% of dentists who decided to put up a website or a Blog (even if it is a simple Blog) are the ones reaping all the great benefits that a website or a Blog has to offer in the way of more clients locally.

A dentist by nature usually deals exclusively with a local clientele and feels there is no need for a web site or a Blog because they believe the Internet is only for big National businesses. Well that has all changed since the recent shift in the grand scheme of things as it is widely reported that more than 50% of consumers have replaced the Yellow Pages or Local Phone Book with the Internet... Hence the major surge of local online directories that have now surpassed the 100 mark.

What does all this mean to the neighborhood dentist? This means that some 50% of current and potential clients are searching for local products on services online to fill practically every need they have. This means if you are a dentist and you do not have an online presence you are turning a blind eye to some 50% of your target market. This means that the 1 - 3 dentists in your area that have a web site or a Blog will be sharing a whopping 50% of your target market among themselves... Wouldn't you like to be one of them?

Potential clients are searching online right now to locate products, services, prices, credentials, business hours, and locations of nearby dentists among other things.

Therefore those are some of the things you should put on your Dental Blog to stay competitive. Other things you could do is put weekly dental tips and short informative articles on your Blog to foster a sort of following. Imagine if a current client of yours read an article on how to deal with sensitive teeth on your Blog and a conversation come up about that topic at a Church meeting or some other local event. It is very likely your client would mention you, your Blog and the article and may even write down the website address or email a link to your Blog Article to that and other interested persons.

That kind of Marketing is priceless as there is no amount of money you can pay to get clients to do this for you. All you can do as Tiger Woods say is "give yourself chances." And a blog full of informative articles is the greatest way to get this kind of viral marketing going. So use your Blog to build a strong following of loyal local clients for your dental practice and you can't go wrong.

Well thank goodness that putting up a Blog is not only inexpensive but it is so easy and simple to do that a 10 year old child could do it. [Click here for more information on puting up a Blog in a few hours.]

A Blog is better than a website because it's easiest to update and to impart information to your current clients and potential clients, which is great for busy dentists.

If you do not like to write or your dental practice does not allow you the time to write you can buy PLR articles, hire ghost writers to write for you, have your office assistant paraphrase a few interesting articles from the dental industry publications you subscribe to, or you could get FREE articles from the many FREE article directories that can be found online. So finding good compelling yet informative content should not be very hard for you find.

Updating a Blog is as simple as typing a letter using your favorite word processing software like MicroSoft Word. Once you click save the article will be live and viewable by persons visiting your dental Blog.

Remember to keep your Dental Blog informative. To get more locals visiting your Blog you should list it in as many Local Online Business Directories as Possible. EzLocal.com offers submission of your Blog or Website to 40 Local Directories for only $20 per Month... PLUS your Blog will be featured on EzLocal.com main page for your area.



Will write again soon,


S. A. Williams AKA [Your RPM Wealth Coach]
http://www.RPMwealthNetwork.com

---

Saturday, August 15, 2009

Miami Small Business Local Leads Online Marketing

Miami and Other Small Businesses Can Now Get Local Leads with Online Marketing from Local Directories.


Getting Local leads Online is the latest craze. It has been widely reported that Local Search Engine submission is the best most cost effective way for many small businesses to go to get local leads. This is because of the recent shift where now more than 50% of Americans have substituted their local phone book (phone directory/yellow pages) with the Internet. This means that the phone book is fast becoming obsolete, which must mean that the Internet is now supreme.

So if the Internet is where half of small businesses clients and potential clients are going it only makes sense that, that is where small businesses need to be, especially if;
(1.) they are looking for new clients and...
(2.) they would like to keep their current clients...
Yes, now the average local small businesses who are not online are at risk of losing some 50% of their current clients to competitors who are currently online.

With all this going on -- stats still show that less than 50% of small businesses have an online presence. Why is this?

I would imagine some had tried putting up a website in the past and probably had some bad experiences that made them swear off the Internet for good... what can be done to help those small businesses?... Maybe the new crop of point and click website design services popping up all over the Internet could be one answer. Another answer could be the inexpensive cost of registering domain names now averaging $10 a year with a 1 year (not 2 year) minimum.

The bar is now so low that average small businesses can have a decent looking, fully functional website up and running in a mere matter of minutes and have full control over it to do with what they will, when they choose for just pennies a day!

Someone just needs to tell small businesses about these things and open their eyes to the world of possibilities abounding all around them. One such company is Americas Best Companies -- That's why I joined forces with them recently, so that I can help and do my part to get the word out to as many Miami small businesses as I can (as I am in Miami... Miami Beach to be more precise).

Local search engine submission to get local leads is not all as simple as it looks... what Miami small businesses need to do is find a local lead generation service that will submit to both Yahoo Local and Google Local. If the company does not mention submitting to those top 2 local directories you would be wasting your time and money submitting to that local leads directory or local leads generation search engine company as you will only be exposed to their clientele which would be quite small compared to what is available out there for your area.

A few popular ones to submit to are SuperPages.com, Local.com and EzLocal.com, others such as MerchantCircle.com and TrueLocal.com are okay but they do not give you the biggest bang for your buck because they don't submit to the 2 biggest local search engines, Yahoo Local and Google Local.

(To be fair there are literally hundreds of Local Business Directories Online, I just listed the few that I'm more familiar with here.)

Some of these local leads companies charge a one time set up fee as well as a monthly fee, this ranges from $25 - $150, then they charge from $20 - $100 per month. I say find a company that submits to at least 20 local directories including Yahoo Local and Google Local for about $20 - $30 per month would be fair. Oh by the way, small businesses do not need a website in order to be listed in most if not all local leads directories. So that solves half of their problems, but I think having a website is best for all small businesses.

Some of these local leads companies offer PPC services as well. I say only get that service if you don't have the time to do it yourself... and if you do use PPC make sure it is Google... I've tried a few different PPC companies and nowhere else is worth more than $0.05 per click in my opinion. If you're going to pay more may as well use the best. If you do have the time to do PPC yourself, simple buy a book or two on the subject from Amazon.com or ClickBank.com and you are good to go.

Whew! That's a lot... Well there are more local leads marketing services for small businesses out there.

Recently I got an email introducing me to an AT&T version of Local Leads Marketing. The way it works is, you open an account with a minimum deposit of $50. You then get an 800# or 877# that rings to your business phone number or whatever number you choose to use. You then write your ad similar to the way you would for Google AdWords, except this ad features your newly acquired 877# instead of a website address. You decide what days and time of days the ad is shown. With these ads you don't pay per click you pay per call, and you decide how much you will pay per call, with a cap for each day. That is what determines the rank of your ad. This sounds pretty interesting and a great alternative for those small businesses who insist on not getting a website.

Well that wraps up my article on Local Leads Online Marketing for Miami Small Businesses -- what do you think?.


Talk to you again soon,

S. A. Williams - Your Revenue and Profit Maximizing Coach.
RPMwealthCoach.com - Where You Can Get One On One Dialogue By Phone With Me.
RPMwealthClub.com - Where You Can Learn To Be a Better Person.
RPMwealthResources.com - Where You Can Find All You Need For Success In Any Business.
RPMwealthNetwork.com - Where You Can Learn From Others Like You.

Saturday, August 1, 2009

Blog Website Help Business Profit More

Blog/Website Help Business Profit More

Who: If you need, clients you need to have a web presence in the form of a website and or a blog.

When: A. S. A. P.

What: A website gives potential clients a non threatening way to learn more about your business. This is where you get a chance to show them what you're made of. If you have a blog it's easier for you to give regular updates to keep your potential clients informed.

Where: You will need to find a reliable host and a very fitting domain name and GoDaddy.com provides both a a very reasonable cost. But if you chose to have a Blog I have found Google's Blogger to be quite sufficient and up to date. It's FREE, feature filled and you can attach your domain name to it for that professional look and they can help you get a domain name for your blog as well. For a simple do it yourself point and click website you can try Weebly.com they have an easy to use GUI setup and they can help you get a domain name for your website as well (it's a little pricier but it's so much easier than the others to set up). You could have a very simple website or blog up and live within a few hours. I have links to everything you need on the side of this post.

Why: There are several reason a business would need a web presence. Clients have lots of questions that they would like the answer to and a web presence for any business gives them an easy way to get the answers they desire.

How: First you need to decide what the main function of your website will be... To impart information only. To house your Newsletter. To sell items. Then you need to come up with 5 or so domain names (usually your first few choices will not be available so you need a few back up ones). Then you need to compile all the information you will need to put on the website.

Then simply type up all the text in Microsoft Word or your favorite word processor.

You will need to have your mailing list sign- up form HTML snippet to embed into your new website. You can get t his from NPN. You can jazz up your site with pictures of your establishment. You can add audio and video too. You can get your local graphic designer to recreate your logo from your letter head or business card for less than $100 and include it in your site if you desire.



AIM: You want to be transparent, warm, friendly, and knowledgeable to all who visit your website... you can also be informative and add information about your industry, or the hottest trends quite easily with Google Apps.

You also want to pre-sell any potential client who visit your website, and even persuade them to visit your place of business and encourage them to do business with you with discount coupons. You need to also include information as to why you are better than your competition, list all the benefits they will get if they do business with you and so on.

PROS: A web presence of even a basic kind (less than $20) can do wonders for any and every business. All it takes is 2 - 5 hours of your time to put it up and type up the text. If you have a blog it's even easier to update. And it can act as a central place to collect your client contact information:
- You can put sales and Discount coupons on your website.
- Announcements.
- Your Monthly/Weekly Newsletter.
- You can have surveys.

CONS: Your web presence will need to be updated regularly... even if it's a static website. It depends on the kind of website you have,

In the olden days of the 1990's people needed to pay a webmaster to help you with this. This was the trouble in the past as to why so many people had so many defunct and ineffective websites... but that's all a thing of the past if you follow my instructions... You'll have a simple to edit and update website where pretty much anyone can keep it up to date... yet it will look very professional.


Top Reasons to Get a Blog or Website:
- Put your company hours of operation.
- Put Sales and Discount Coupons on your website.
- Put announcements and updates.
- Put your Monthly/Weekly Newsletter.
- Put surveys, questionnaires, opinion polls.
- Pre-sell potential clients.
- Put your company's story.
- Put key staff member's bios.
- Sell Gift Certificates.
- Sell your Products or Services.
- Collect your clients contact information with a form .
- Ask your clients to refer others to you with a form.

"Did You Know? More people use the web over the Yellow Pages to shop locally these days!"

Top 15 Resources to Help You Get a Blog or Website:
DIY = Blogger, Weebly, GoDaddy, GDI, Packaged Features = NPN, FireReply, Marketing = IneedHits, Adwords, Local Leads, Sell Online = PayPal, Amazon, Ebay, Google Checkout, Yahoo, ClickBank.

"Did You Know? You can get various types of local leads for any type of business online!"

YOUR NEXT STEPS ACTION LIST:
- Brainstorm a Domain Name, - Get your Blog or Website up, - Add superb content, - Add features, - Market your Blog/Website online, - Market your Blog/Website offline.


Talk to you again soon,


S. A. Williams - Your Revenue and Profit Maximizing Coach.
RPMwealthCoach.com - Where You Can Get One On One Dialogue By Phone With Me.
RPMwealthClub.com - Where You Can Learn To Be a Better Person.
RPMwealthResources.com - Where You Can Find All You Need For Success In Any Business.
RPMwealthNetwork.com - Where You Can Learn From Others Like You.

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