Client Retention with Sales and Discounts in Atlanta

Client Retention with Sales and Discounts in Atlanta

Right now what most businesses facing closing needs is not so much more clients as they need CLIENT RETENTION. If you do business in Atlanta, pay special attention.

Client retention is the easiest, fastest, least costly way to grow any business.

Think about it! You don't need to spend time and money on advertising to get them... You don't need to get to know them... All you need to do is invest in a few phone-calls, emails, postcards or visits to retain them.

And if you can't retain them (maybe they lost their job of their company closed down so they have no money or need to further do business with you)... get them to help you.

They already know you and you already know them... all you need to do is find out where they are hurting and feeling pain, and find a way to help them -- even if you don't profit from it (put them in touch with a friend or colleague, get them a discount on something they need, do something). They will remember your help. And they will want to do something for you in return. This is where you ask for referrals.

Yes even when you think someone has no more use to you, you can leverage your relationship with them and get really great clients through, referrals.

If you are a member of NowTheSkysTheLimit.com you already know that referrals is the best way to get new clients, not advertising.

So especially if you are in Atlanta, in times like these when you need to conserve your cash but you need to make more profits and grow your business, this is the time you must absolutely focus on retaining current clients and getting good referrals from them.



The best ways to do both is by offering discount coupons, gift certificates, specials and sales.

So if someone has been a client of yours for a number of years and they have fallen on hard times. You can:

• - Give them a 100% gift voucher along with 6 x 25% off coupons to give their very best friends and family members. The 100% gift voucher will be valid when a minimum of 4 of the 25% coupons have been redeemed or used.
• - Sell them gift certificates at 25% below face value.
• - Have a bring in two friends and you all get 20% off, day or week long sales event.
• - The possibilities are endless and are only limited by your imagination.

A gift certificate is really a referral certificate, as in a large percentage of the cases there are given to persons who have not visited the establishment before. So in my opinion every single business, big or small should be offering gift certificates, and they should make sure every single client is aware of this product every single chance they get to do so. Atlanta residents would really appreciate it.

You could do a number of things to accomplish this:

• - Send out emails announcing the Gift Certificates.
• - Have signs on doors, walls, cash register, even hand every single purchaser a flier announcing the Gift Certificates.
• - Mail out Postcards every now and then reminding your clients every chance you get.

You must let your clients know that these gift certificates are great for any occasion, graduation, back to school, Secretary day, green earth day, along with the traditional birthdays, and holidays.

In closing remember:

1. - Help people first to retain them as a client -- Give them a gift.
2. - Ask them for help in return -- Ask for referrals.
3. - Ask for referrals intelligently -- Use discount coupons, gift certificates, sales, etc., to help them take action, now!

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